There is an interesting statistic on women who read their horoscopes – one third of them consult the stars before making a major financial decision. (Based on an iVillage study.) Astrology is a very empowering tool, and I was quite excited to see that women were using it to empower themselves in a very significant manner.
The research revealed that of women who use horoscopes, almost as many of them check their horoscope on a monthly basis (37%) as those who research personal health information on a monthly basis (45%). Forty-one percent share their horoscope with friends (I know that I do!), with 28% saying that their horoscope can change their mood. (I find that horoscopes act as guidelines, so that good times shine, and bad time become more “doable”.)